Coalision appoints new vice president for Orage: Martin Trudel promoted VP Sales Orage
Mr. Trudel has 20 plus years of industry experience, having worked for Salomon, where he served the sales and marketing, initiated the snowboard and outerwear program in Canada. He’s also managed sales and marketing for Flow Snowboards in North America and most recently he introduced and led Skull Candy in the Canadian market in distributor partnership.
Responsible for business development for the entire North American market and international distribution, he will be entrusted with the task of extending the reach of the Orage brand and attain its global potential. “Martin is a key player in our organization since 2 years now, from day one Martin showed an intense devotion to the Orage project.” Says Jean-Pierre Ferrandez. “We are more than happy to promote him as Vice President. His knowledge of the market will keep Orage to his predominant position in the booming free ski market.”
Martin Trudel Comments: “It is with pride that I accepted this challenge, being surrounded by an amazing team I truly feel that the brand has enormous potential in the market place. With over 20 years of heritage its fresh vision and direction will open new opportunities for it to grow exponentially.”
About Orage: Representing today’s Modern Mountain Culture Orage offers three seasons of outerwear, casual wear, layering, base layers and accessories; all designed to keep you warm, dry, comfortable and most importantly, looking like no one else around. Born from the streets of Montreal, QC and raised in the mountains across North America and Europe, Orage draws inspiration from skiing’s relentless evolution and from daily life in an urban landscape. We’re diverse, we live in a constant state of change and we represent our brand through product, culture and people.
About Coalision: A blend of the words “coalition” and “collision”, the name Coalision is a faithful reflection of the nature of the company: a strong coalition of dedicated people based on a creative collision of ideas. Coalision owns the ORAGE and LOLË clothing brands which are distributed to a network of more than 2,500 retailers in Canada, the United States, Europe and Asia. Contact USA & Canada : Hartley Reidner – Hartley@blastmedia.com // 1-415.489.2012 ext. 203
Contact Europe : Christelle Vessot – christelle.vessot@coalision.com // 06 08 41 41 16 |
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